Challenge

Gamification of the bar is a central part of the Carlsberg Group's overall innovation strategy. The goal is to develop new value-added experiences for customers through creativity at the intersection of technology and communication.

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Solution

Gamification of the bar: An interactive, wireless tab that triggers #Barbandits when tapped.
#BarBandits Is a game à la slot machines, but on the big screen and with the visitors Instagram pictures as active game element.

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Result

Awards

Creative Circle Awards : Silver - Social media campaigns
Danish Digital Award : Shortlisted