Distortion is know as the craziest street party on the planet. But, they have not been that successful in commercialising the event themselves. So, our challenge was to help raise awareness and sell tickets to Distortion Ø , the paid area of the event.
We produced trailers and other content showing the unique experience at Distortion Ø. Through social media we used the content to raise awareness and to generate traffic to the ticket site. We also created pop up events with sponsors like Red Bull and Royal Beer at the most popular student Friday bars. This not only created awareness and interest for Distortion Ø, but also helped generate content for social media.