Challenge

To mark 25 years with organic products

Organic products are a key issue for Irma. Today organic products fills more on the shelves at Irma than in any other Danish supermarket chain. However, it has never been at any cost. They will not rest until their standards regarding taste and quality are met. Fortunately there are an increasing number of organic suppliers and in 2015 we will add another 250 organic products on the shelves.

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Solution

Irmas famous neon lights by the lakes of Copenhagen has been change from Irma to Ørma to mark their new vision to double the sales of organic products

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Result