Flooring company Pergo wanted to create awareness among Nordic Women around their high durable and impact resistant floors. But how do you catch the targets attention when it comes to something as low-interest as floors?
Studies have shown that Scandinavian women are very protective of their floors, and they are also less likely to strap on a pair of high heels than their southern counterparts. With a social media campaign we uncovered the connection. The campaign included a cheeky film as our hero content, vox pops to create debate and an Instagram competition to engage the target audience even further.
The campaign reached nearly 1 million in the target group across Denmark, Norway and Sweden. The film in itself had 900.000 views, 1,400 Facebook reactions and 540 shares. Add to this a very high number of tags and funny comments. Sales index compared to the previous year was 110.